A New Religion in Mecca: Starting up an Upstart Brewery in St. Louis

By Thomas Schlafly

* Voted Best Book by a Local Author 2007 by the Riverfront Times (see article link below)

* KMOX Charlie Brennan's Book Club Selection March 2007

In 1991, St. Louis lawyer Thomas Schlafly decided to play "David" to one of the city's biggest business Goliaths: Anheuser-Busch. He started Schlafly Brewery as the city's finest micor-beer in the shadow of the world's biggest beer maker. Despite legislative shenanigans that tried to limit how many barrels he could brew and resistance from local distributors, Schlafly took an abandoned warehouse in midtown St. Louis and has turned it into one of the nation's most successful micro-brewers. With wit and insight, Schlafly describes his company's struggles and successes, including the day he led a dog-drawn carriage to Busch Stadium with the first case of his beer to be sold in the Anheuser-Busch owned baseball landmark.

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